The Young and the Thirsty: 25 California Wines for the New School Drinker
The Young and the Thirsty: 25 California Wines for the New School Drinker
The Young & The Thirsty: 25 California Wines For New School Drinkers is the mold-breaking new book by young winemakers Jacob and Jesse Kovacs that provides a map to their peers just beginning to cultivate a love for wine. The brothers’ goal is to launch a million winos with guidance as to which vintages offer a proper introduction to the sweet grape without being too harsh on the palate or pocketbook. Written in a voice that is hilarious, daring and relatable, The Young And The Thirsty is perfect for budding aficionados curious about wine and eager to build the foundation for what could easily become a lifelong passion. Jacob and Jesse are seventh-generation winemakers and proprietors of the Carmel Valley-based label Kovacs Brothers. The idea behind the book, Jesse Kovacs said, is to provide a starting place for budding enthusiasts. “Because of the Internet, curiosity about wine among people our age is exploding,” said Jesse Kovacs, 28, who readers might remember from his stints on both “The Bachelorette” and “Bachelor Pad”. “Traveling around the country, we’ve gotten the sense that there’s tremendous enthusiasm for the subject. This book is an effort to just channel that excitement and give people a place to start.” For the book, the brothers selected 25 wines they felt would match nicely with wine lovers who are both young and young at heart. “We took into account value first and foremost – the quality of the wine along with the retail price,” Jacob Kovacs said. “We also accounted for their appropriateness for the warm summer and fall months, their versatility with situations New Schoolers find themselves in where wine is appropriate, and their availability either in stores or “online”. The book is the first of several to be released by the Kovacs brothers in the next calendar year. A similar book on Holiday wines will be released in November.The Young & The Thirsty: 25 California Wines For New School Drinkers is the mold-breaking new book by young winemakers Jacob and Jesse Kovacs that provides a map to their peers just beginning to cultivate a love for wine. The brothers’ goal is to launch a million winos with guidance as to which vintages offer a proper introduction to the sweet grape without being too harsh on the palate or pocketbook. Written in a voice that is hilarious, daring and relatable, The Young And The Thirsty is perfect for budding aficionados curious about wine and eager to build the foundation for what could easily become a lifelong passion. Jacob and Jesse are seventh-generation winemakers and proprietors of the Carmel Valley-based label Kovacs Brothers. The idea behind the book, Jesse Kovacs said, is to provide a starting place for budding enthusiasts. “Because of the Internet, curiosity about wine among people our age is exploding,” said Jesse Kovacs, 28, who readers might remember from his stints on both “The Bachelorette” and “Bachelor Pad”. “Traveling around the country, we’ve gotten the sense that there’s tremendous enthusiasm for the subject. This book is an effort to just channel that excitement and give people a place to start.” For the book, the brothers selected 25 wines they felt would match nicely with wine lovers who are both young and young at heart. “We took into account value first and foremost – the quality of the wine along with the retail price,” Jacob Kovacs said. “We also accounted for their appropriateness for the warm summer and fall months, their versatility with situations New Schoolers find themselves in where wine is appropriate, and their availability either in stores or “online”. The book is the first of several to be released by the Kovacs brothers in the next calendar year. A similar book on Holiday wines will be released in November.
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